Learn to use the Genesis Framework theme and Genesis Blocks plugin.
You can download the Genesis Framework and the Genesis Sample theme for free. So there’s no barrier to entry, every WordPress user can now build a professional website on the Genesis Framework.
Genesis Framework and Genesis Blocks work independently of each other.
You do not have to use a Genesis Framework theme to use the Genesis Blocks page builder plugin, Genesis Blocks works with with most themes.

In web design, what is Genesis?
The Genesis Framework and Genesis child themes are WordPress themes. Genesis Blocks is a page builder plugin.
The Genesis Framework
The Genesis Framework is a WordPress parent theme, it contains most of the code, the child theme dictates the style. To build a Genesis powered website, you first install the Genesis Framework. You do not activate Genesis. You install and activate a Genesis child theme, the Genesis Sample theme is a free Genesis child theme.
Genesis Blocks
Genesis Blocks is a page builder plugin for the WordPress block editor (Gutenberg). I built the rows and columns on this page using Genesis Blocks plugin. Genesis Blocks plugin includes full web page templates and individual page sections. You can apply these templates to your own web pages with one click.
The Genesis Framework and Genesis Sample theme are free. Genesis Blocks plugin is free. Genesis Pro is premium bundle of StudioPress themes and additional Genesis Blocks page templates.
What is Genesis Blocks?
“With Genesis Blocks, building a professional homepage takes less than five minutes.”
It’s easy to use and looks professional, this thing is awesome!
After building your page from the ready made templates, you can replace the images, text and even some of the colors. Building a professional homepage takes less than five minutes.
The layout templates let you get started fast. But once you become an expert you can build your own layouts from scratch, by hand, using the point and click tools in Genesis Blocks.
Get more themes with WP Engine hosting
You can NOT buy StudioPress themes as a stand alone product, they’re bundled with WP Engine hosting or as part of the Genesis Pro plugin. Genesis Pro is aimed at freelance web designers and web design agencies.
WP engine provide excellent quality hosting, but it’s not for everyone. If you’re just starting out and you’re on a shoe string budget, you might prefer budget hosting. However, if your business and your livelihood depend on your website, it’s worth paying that little bit extra to get that little bit more.
StudioPress themes are just one of the premium features of WP Engine hosting.
Welcome to Genesis User & the Genesis Eco System

Rock solid hosting to build your website on.
WP Engine provide StudioPress themes with your hosting.
More info

Easy to use, point and click page layouts.
Genesis Blocks is a page layout plugin designed to work with StudioPress themes.
More info

10 great looking StudioPress themes to choose from.
WP Engine hosting includes 10 themes designed by StudioPress.
More info

Genesis Pro is a premium product that includes…
10 StudioPress themes, 26 pre-built full-page layouts and 56 pre-built sections.
More info
These are great packages that give you, as a Genesis User, a head start.
Next, learn how to build a professional website using a Genesis theme and the Genesis Blocks plugin.